
Caption
This photograph shows a Dassault Rafale aircraft parked on the tarmac of the French Air and Space Force Luxeuil-Saint-Sauveur Airbase in Saint-Sauveur, France, on March 18, 2025. (Ludovic Marin/AFP via Getty Images)
Managing Partner & Co-Owner, NMI
Steve French is Managing Partner and Co-Owner at NMI, a leading strategic consultancy and market research firm specializing in health, wellness and sustainability. He has over 30 years of strategic marketing expertise and has held executive-level positions with PepsiCo, Mars and Marriott. At NMI, he has pioneered a range of global consumer research databases and segmentation models, is a frequent speaker at many industry events and conferences, is regularly utilized by domestic and global media, and an accomplished author of over 100 published articles and research reports.